White light (aka daylight*) is made up of all the colours of the rainbow. It’s pure. It’s powerful. And it’s a great metaphor to illustrate our difference.

Just as white light needs the full colour spectrum to be the force that it is, we need to value every step of our process to create design solutions that matter.

From research and exploration to idea generation and concept development, effective design is as much about what’s seen as it is about what’s not seen.

That’s why we don’t cut corners and we never skip ahead. Because for us, memorable, meaningful design lies in the power of process.

*Ironically, when the name White Light came to us, we were working in a windowless studio.

Read more about our story...

White light (aka daylight*) is made up of all the colours of the rainbow. It’s pure. It’s powerful. And it’s a great metaphor to illustrate our difference.

Just as white light needs the full colour spectrum to be the force that it is, we need to value every step of our process to create design solutions that matter.

From research and exploration to idea generation and concept development, effective design is as much about what’s seen as it is about what’s not seen.

That’s why we don’t cut corners and we never skip ahead. Because for us, memorable, meaningful design lies in the power of process.

*Ironically, when the name White Light came to us, we were working in a windowless studio.

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Work

What we do

We do more than just make you look pretty.

Creating often bold always meaningful work, we produce effective design solutions that bring brands to life and help you connect to your customers. Putting process front and centre, our mission is simple – consistently deliver memorable design that matters.

We craft powerful brand identity systems that bring brands to life and make them memorable to the people that matter.

In the age of technology, it’s more important than ever to have an online presence. As design-led developers, we build fully-responsive, functional websites that don’t compromise on visual aesthetics.

From campaigns to signage and everything in-between, if you can print it, we can design it.

Our approach

In essence, our process is based on what we like to call ‘The Four Ds’.

This is where we ask you questions. Lots.

Based on the insights gained, we work to define a visual direction for your project.

Direction agreed, we put pen to paper always searching to design with depth and meaning.

We work to roll-out the project across the deliverables set out at the beginning.

Intrigued?

Whatever your project, we always love hearing from new people and taking on new challenges.

+64 27 405 2300

[email protected]

Unit 1C, 15 Cliff Wilson Street, Wanaka 9305, NZ