Indulge
- Brand, Print
White light (aka daylight*) is made up of all the colours of the rainbow. It’s pure. It’s powerful. And it’s a great metaphor to illustrate our difference.
Just as white light needs the full colour spectrum to be the force that it is, we need to value every step of our process to create design solutions that matter.
From research and exploration to idea generation and concept development, effective design is as much about what’s seen as it is about what’s not seen.
That’s why we don’t cut corners and we never skip ahead. Because for us, memorable, meaningful design lies in the power of process.
*Ironically, when the name White Light came to us, we were working in a windowless studio.
White light (aka daylight*) is made up of all the colours of the rainbow. It’s pure. It’s powerful. And it’s a great metaphor to illustrate our difference.
Just as white light needs the full colour spectrum to be the force that it is, we need to value every step of our process to create design solutions that matter.
From research and exploration to idea generation and concept development, effective design is as much about what’s seen as it is about what’s not seen.
That’s why we don’t cut corners and we never skip ahead. Because for us, memorable, meaningful design lies in the power of process.
*Ironically, when the name White Light came to us, we were working in a windowless studio.
Work
Charged Auto Electrical
- Brand, Print
Chiro Connect
- Brand, Print
Deer Park Heights
- Brand, Digital
The Reformery
- Brand, Print
Pureborn Organic
What we do
We do more than just make you look pretty.
Creating often bold always meaningful work, we produce effective design solutions that bring brands to life and help you connect to your customers. Putting process front and centre, our mission is simple – consistently deliver memorable design that matters.
Brand design
We craft powerful brand identity systems that bring brands to life and make them memorable to the people that matter.
Digital design
In the age of technology, it’s more important than ever to have an online presence. As design-led developers, we build fully-responsive, functional websites that don’t compromise on visual aesthetics.
Print design
From campaigns to signage and everything in-between, if you can print it, we can design it.
Our approach
In essence, our process is based on what we like to call ‘The Four Ds’.
Discover
This is where we ask you questions. Lots.
Define
Based on the insights gained, we work to define a visual direction for your project.
Design
Direction agreed, we put pen to paper always searching to design with depth and meaning.
Deliver
We work to roll-out the project across the deliverables set out at the beginning.
Intrigued?
Whatever your project, we always love hearing from new people and taking on new challenges.
Originz
- Brand
Thrive in Light
- Brand, Print