White Light Studio | Wanaka graphic design studio

We truly believe in the power of process. After all, ideas don’t just come out of thin air.

It takes research, strategy and a diverse collection of thinking caps to produce design that communicates effectively and brings you closer to your customers.

In essence, our approach is based on ‘The Four Ds’:

01. Discover

First, we ask questions. Lots. We want to know what makes you tick; why you do what you do; what makes you different; what your customers are looking for; and who your competitors are. Only when we have a solid understanding of who you are, can we develop meaningful design that reflects your goals and talks to your ideal customer.

02. Define

Once we’ve established we’re on the same page, we use our findings to define a visual direction for your project. We hunt for what makes you different and exceptional, so we can reflect this in your design.

03. Design

Direction agreed, we put our thinking caps on. We scribble away on sketch after sketch, always searching to design with depth and personality. Only when we have a solid concept on paper do we fire up our computers to bring our ideas to life digitally. We then prep to present them to you in a way that will allow you to envisage how the design will live and breathe in the real world.

04. Deliver

The business-end of our process sees us bring everything together and provide you with a neat package of the deliverables we set out at the beginning.

We don’t work for clients, we work with them.

We love working with businesses and organisations who love what they do as much as we do. The way we collaborate and work together is key because we know that great work is built on trust, honesty and being able to get on the same page. Like any successful relationship, if there’s no trust to build upon, there’s no relationship.