All Good Stopping

Interior plastering business, All Good Stopping, approached White Light for a logomark that was bold and memorable to differentiate the company from the competition.

With the use of a monogram made up of strong parallel lines, we created a unique identity suggestive of the physical action of interior plastering and the high-quality finish the business is known for. Paired with a modern, sans-serif font the logo is simple and impactful, effectively communicating the business’s no-fuss, reliable service.

What we did

Concepts and idea generation
Brand identity
Print collateral (inc. business cards)