Charged Auto Electrical

Charged offers premium auto-electrical services to both private and commercial clients. As a newcomer to the market and as the only mobile auto-electrical service in the Wanaka area, owner James wanted the new identity to break the mould of a generic auto-electrical appearance whilst still remaining professional and positioning the company competitively within the market.

With the use of bold type and a strong, monochromatic colour palette, we created a fresh, engaging and well-crafted identity. The subtle incorporation of electrical elements and the striking customised ‘A’ of the logotype work well to give the identity a contemporary twist and effectively communicate the company’s auto-electrical services.

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