Indulge is a beauty salon based in Invercargill providing premium beauty and skin treatments. With the move to a beautiful new salon, Indulge approached White Light in search of a new identity that reflected their values and positioned the business as a luxurious and high-end beauty salon within a crowded market landscape.
With the incorporation of custom hand drawn elements combined with delicate serif type and soft photography, we created an elegant, timeless identity that successfully repositioned Indulge as a premium offering in the beauty sector.
What we did
Concepts and idea generation
Brand identity and guidelines
Print collateral (inc. business cards, treatment brochures and gift vouchers)
Responsive website design
Responsive website development