Peacock Corner

Founder and silversmith Francesca approached White Light to create an identity for her home studio in London. The brief was to create an aesthetic that communicated the quality of her pieces whilst staying true to the handcrafted nature of her work.

The serif logotype with its heavy geometric influences and unique swash on the ‘R’ give the identity a style of luxury and modernity characteristic of the Art Deco era – a movement which has heavily influenced the brand’s jewellery design. With each piece carefully handcrafted, no two pieces of Peacock Corner’s bespoke jewellery are identical. Each takes its inspiration from one of the maker’s many adventures around the world; an idea that is illustrated through the identity’s gradient which changes with each application.

What we did

Concepts and idea generation
Brand identity
Supporting print collateral