Specialising in beautiful, understated classics for women, children and babies, Perriam is a luxury fashion brand that embraces styles that transcend time with collections that emanate an ethos of quality over quantity. Crafted in New Zealand from the world’s finest merino wool, each Perriam piece embodies one simple intention: buy once, treasure forever.

With a focus on creating a consistent brand presence across their printed collateral, the brief was to give their brand a fresh face and create a visual aesthetic that exuded minimalist sophistication and quality to complement the brand’s beautifully-crafted clothing.

What we did

Concepts and idea generation
Brand guidelines
Graphic language
Printed collateral
Surface pattern design


Photography: Letitia Jane & Christina Perriam

Copywriting: Jo Wigley